Ben Affleck, Jennifer Lopez’s Super Bowl ad scores with fans two decades after ‘Gigli’ flop

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Ben Affleck and Jennifer Lopez scored large pinch fans aft their Super Bowl commercial.

The 2 starred successful nan latest commercialized for Dunkin' Donuts, on pinch a fewer different large names. In its opening scene, Affleck is successful a car pinch vocalist Jack Harlow, who is acting arsenic Affleck's sound of reason, trying to person him not to interrupt Lopez successful nan signaling studio. 

"Last year, she came to my work. Now, I sewage to show her what I tin do," nan character yet decided.

In nan adjacent scene, Affleck is joined by his unit of chap Bostonians, Matt Damon and Tom Brady, each wearing matching orangish and pinkish Dunkin' sweatsuits, pinch nan building DunKings written crossed nan chest. Affleck is past joined by his backup dancers arsenic he introduced his boyband, saying: "What up! For your consideration, present comes nan Boston Massacre. The DunKings!"

"Don’t dunk distant astatine my heart. Why you Dunkin’ me, girl?" Affleck rapped, earlier an eager Brady, who was playing nan piano, chimed successful pinch an enthusiastic, "DunKings!"

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"Where do I get nan jumpsuits," 1 instrumentality asked connected X, formerly known arsenic Twitter, pinch different adding, "The boy set that we didn't cognize that we needed!"

Damon intelligibly didn't want to beryllium participating, telling Affleck, "It’s really difficult to beryllium your friend, man," and later reluctantly reciting nan last statement of nan rap, "How do you for illustration them…donuts," earlier apologizing to Lopez.

Lopez was intelligibly mortified by her husband's capacity arsenic she and chap New Yorker from nan Bronx, Fat Joe, looked connected successful horror. 

"We talked astir this," she told Affleck erstwhile he wrapped up, to which he responded, "Let’s go. You’re blinded by them pinstripes," referring to nan New York Yankees.

In nan end, Affleck and Damon walked disconnected together pinch nan "Bourne Legacy" character telling him, "Remember erstwhile I told you I’d do thing for you? This is anything." Affleck seemed unphased by some Damon and Lopez's reactions, ending nan commercialized by saying, "Chill, they’re naming a portion aft us."

Dunkin' Donuts debuted nan DunKing paper connected Monday, featuring Affleck's go-to drink, an iced java pinch vanilla, saccharine acold foam and cinnamon, arsenic good arsenic nan DunKings Munchkins Skewers, which is 3 Munchkins of varying flavors connected a skewer.

"Best Commercial of nan SuperBowl HANDS DOWN," 1 YouTube personification wrote nether a video of nan ad. "You put Ben and Matt connected surface together, You ever win."

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"What up bronx!! That look JLo and Fat Joe gave ben was hysterical," different personification wrote. "This is nan champion commercialized ever."

"This Dunkin' advertisement featuring an all-star formed including Ben Affleck, Matt Damon, Tom Brady, Jack Harlow, Jennifer Lopez, and Fat Joe is axenic genius," publication different comment. "With its catchy thumps and hilarious antics, 'The DunKings' commercialized delivers a cleanable blend of intermezo and Dunkin' goodness."

Their caller commercialized for Dunkin' Donuts was a consequence to their commercialized together past year, successful which Affleck worked arsenic a Dunkin' worker for a day. In that commercial, Lopez acted arsenic a customer successful nan drive-thru.

These commercials were not nan first clip nan mates worked together. 

They first met successful 2002, erstwhile they were some starring successful nan movie "Gigli." While nan 2 fell successful emotion connected set, nan movie wasn't astir arsenic successful arsenic this commercial.

Looking backmost connected nan 2003 movie, head Martin Best called nan movie "a bloody messiness that deserved its excoriation."

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"Once cardinal scenes were trim it became for illustration a joke pinch its punchline removed, endless contortions could ne'er create nan illusion that what remained was intended," Best told Variety successful July 2023. "Extensive reshooting and re-editing turned characters, scenes, story and reside upside down successful nan futile effort to make nan expanding messiness lucifer a movie."

Affleck told Entertainment Weekly successful January 2022, his acquisition dealing pinch nan antagonistic consequence to nan movie led him to find "the existent emotion of [his] master life": directing.

Following their clip moving together connected "Gigli," Affleck starred alongside Lopez successful nan euphony video for her song, "Jenny from nan Block." 

In nan euphony video, nan mates are seen eating retired astatine a restaurant, hanging retired connected a yacht, filling their car pinch state aliases hanging retired connected nan balcony, and it is filmed successful a measurement to make it look for illustration paparazzi footage.

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When nan 2 sewage backmost together astir 20 years aft breaking up, they went connected an Italian picnic connected a yacht, seemingly recreating 1 of nan much iconic scenes from nan euphony video.

"We were conscionable connected nan boat! There was nary recreation!" Lopez told People successful February 2022. "I was lying down. ... It was a travel I for illustration to return for my birthday, but no, we were not intentionally recreating it. I didn't cognize location were paparazzi retired successful nan mediate of nan water either!"

The 2 stars officially joined connected July 16, 2022 successful a backstage ceremonial successful Las Vegas earlier their 2nd ceremonial a period later pinch family and friends astatine Affleck's spot successful Georgia.