The Christian dream app Hallow received nan biggest spike successful downloads successful nan app's history correct aft its Super Bowl advertisement aired.
"It was a phenomenal night," Hallow CEO Alex Jones told Fox News Digital connected Tuesday.
The advertisement was "a dream travel true," he added. The institution is based successful Chicago.
"For nan first clip ever during nan Super Bowl, we each sewage to return 30 seconds to give acknowledgment to God," said Jones.
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While nan advertisement did not aerial successful each markets — astir half of each Super Bowl viewers saw nan advertisement — Hallow still saw a tremendous response.
"The infinitesimal nan spot ran we saw nan biggest spike successful Hallow history," Jones told Fox News Digital. "It was nan astir downloads successful a azygous infinitesimal we’d ever seen. We’re already ranking up of Netflix connected nan App Store charts and Lent hasn’t moreover started yet. Glory to God."
The ad, which ran for 30 seconds, featured actors Mark Wahlberg and Jonathan Roumie.
"God, we return this infinitesimal conscionable to springiness you thanks," said Wahlberg, who narrated nan ad.
"We convey you for this clip to travel together, as family, arsenic friends, and arsenic a country."
"Help us, Lord, particularly this Lent, to turn person to you, Amen."
Wahlberg past asked viewers to "join america successful dream this Lent connected Hallow" — and to "stay prayed up."
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Jones said that he and nan remainder of nan Hallow squad person been "blown distant by nan responses to nan spot."
The advertisement moreover inspired immoderate group to travel backmost to their faith, he said.
"We’ve heard from galore who were inspired to subordinate america and springiness dream a effort for nan first clip successful a agelong clip this Lent," Jones told Fox News Digital.
The comparatively unsocial timing of nan Super Bowl occurring nan aforesaid week arsenic Ash Wednesday — nan first time of nan liturgical play of Lent — prompted Hallow to see its first-ever Super Bowl advertisement spot.
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Ash Wednesday besides marks nan motorboat of Hallow's yearly Pray40 "prayer challenge," which continues until Easter.
Wahlberg will beryllium 1 of nan group guiding nan regular reflections during nan challenge, which "helps Christians astir nan world tie person to God during Lent," said Hallow.
The Super Bowl advertisement was "a immense stake for us," Jones told Fox News Digital.
"When we were producing nan spot we decided to really to conscionable attraction connected making it each astir Jesus — conscionable connected spending clip successful dream pinch God," he said.
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Leading dream among nan Super Bowl's grounds viewership "was an honor," he said.
"We're thrilled to proceed to believe together pinch everyone this Lent."
Lent, noted Jones, is "no amended clip to perpetrate to praying each day."
"As Mark (Wahlberg) would say, enactment prayed up!"
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