Super Bowl 'foot washing' Christianity ad faces attacks from the left slamming Hobby Lobby link

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The Super Bowl ad astir Christianity, showing scenes of group washing others' feet for illustration Jesus did successful nan Bible, is facing attacks from nan near complete nan campaign's nexus to nan billionaire family that owns Hobby Lobby. 

The "He Gets Us" campaign, dedicated to encouraging group "to rediscover and stock nan compelling communicative of Jesus’ life successful a caller way," according to its website, organized a 60-second spot that appeared successful nan first 4th of nan crippled betwixt nan Kansas City Chiefs and San Francisco 49ers, arsenic good arsenic a 15-second spot successful nan 2nd half of nan CBS and Univision broadcasts, Rolling Stone reported. 

The first ad, titled "Foot Washing," featured images changeable by world good creation photographer Julia Fullerton-Batten, including 1 of a young man washing an aged family member’s feet astatine nan meal table, a constabulary serviceman washing a Black man’s feet, a female washing a younger woman’s feet extracurricular a family readying session and a White female washing a migrant’s feet aft arriving by autobus from Chicago. 

An lipid worker is seen washing a "clean aerial now" protester's feet, and a leader is seen washing nan feet of a presumed cheery man. 


It concluded pinch nan slogan: "Jesus didn't thatch hate. He washed feet." The shorter ad, titled, "Know Your Neighbor," which aired successful nan 2nd quarter, showed respective still images of people, including a bum female begging astatine a car window. It asked, "Who is my neighbor?" and past stated, "The 1 you don't notice, worth aliases welcome." The advertisement ends simply pinch nan word, "Jesus." 

According to nan "He Gets Us" website, this year's "Foot Washing" advertisement was meant to opposition nan 2023 TV spot, "Love Your Enemies," which included politicians yelling successful a statement aliases parents fighting astatine a younker shot game.

The 2024 run was intended to "focus connected nan thematic inverse of past year’s commercialized — 1 built connected nan premise of Love and Unity. And pinch an upcoming predetermination twelvemonth that will beryllium filled pinch section and derision, we decided to attraction connected 1 of nan astir important directives fixed by Jesus — Love Your Neighbor," nan website says. 

Greg Miller, a spokesperson for nan campaign, told Rolling Stone that nan run "will stress loving our neighbors for illustration Jesus did, encouraging group to respect and service each other." 

Hobby Lobby co-founder David Green has told blimpish talk show big Glenn Beck that his family and different Christian donors were financially supporting "He Gets Us," a nationalist run devoted to reintroduce Jesus' marque arsenic Christianity’s savior. Rolling Stone reported this period that documents show Green's eldest boy Mart, Hobby Lobby’s "Ministry Investment Officer," is 1 of 3 committee members astatine nan caller nonprofit managing nan advertisement campaign.

David Green and his family are worthy an estimated $15.3 billion, according to a Forbes projection.  

Left-leaning commentators connected TikTok and different societal media platforms seemed to mock nan advertisement and expressed displeasure pinch nan Hobby Lobby laminitis being connected to nan campaign. 

They took rumor pinch Hobby Lobby fighting nan contraceptive request nether nan Affordable Care Act successful national court. The Supreme Court ruled successful 2014 that requiring family-owned corporations to salary for security sum for commencement power and different contraception violated a national rule protecting belief freedom.

Reacting to nan Super Bowl advertisement run connected Jesus, different users besides slammed Hobby Lobby arsenic anti-LGBTQ, taking rumor pinch nan arts and crafts shop forbidding a transgender employee, calved a male, from utilizing a woman's restroom. An Illinois appeals tribunal ordered Hobby Lobby to salary $220,000 to that transgender staffer successful 2021, ruling nan arts and crafts shop violated nan state’s Human Rights Act.


Of each nan 2024 Super Bowl ads, The Washington Post branded nan "He Gets Us" run arsenic "most controversial." According to nan Post, nan ads were meant to "promote nan teachings of Jesus and merge different groups of people. But possibly unsurprisingly, each they’ve done is foment hostility." 

Last year, nan group Americans United for Separation of Church and State likewise slammed nan "He Gets Us" campaign, charging that "the ‘Jesus Ads’ are a beforehand for Christian nationalism." 

USA Today reported that nan "He Gets Us" run was launched by nan Servant Foundation, besides known arsenic The Signatry, a Kansas-based nonprofit, successful 2022. 

However, nan "He Gets Us" run precocious switched ownership to nan newly-formed nonprofit Come Near successful nan past year. 

Come Near, whose CEO is Ken Calwell, a erstwhile executive astatine Wendy's and Domino's Pizza, stated that nan nonsubjective of nan run is "sharing nan life and emotion of Jesus successful thought-provoking caller ways."

The Signatry, a money that describes itself arsenic "a Christian ministry seeking to build nan Kingdom of God by inspiring world-changing generosity," has made $50 cardinal successful donations to nan Alliance Defending Freedom from 2018-2020, USA Today reported. Alliance Defending Freedom organizes lawsuits dedicated to protecting life, belief freedom, free speech, matrimony and family and parently rights, according to its website. 


Some of its caller litigation includes fighting to get nan abortion pill taken disconnected shop shelves, defending pro-life centers, and defending nan authorities of Idaho, for example, which was sued by advocates complete a rule recognizing boys and girls are different, and therefore, mandating that K-12 students should person abstracted bath accommodations.