Why do Super Bowl MVPs go to Disney?

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The Super Bowl tradition of a subordinate from nan championship-winning squad being named nan large game’s astir valuable subordinate and proclaiming that they’re going to Disneyland aliases Disney World has go a fixture of nan postgame festivities successful caller decades.

The tradition’s origins tin beryllium traced to a 1987 meal statement hosted by then-Disney CEO Michael Eisner astatine Disneyland pinch his wife, Jane Breckenridge, and respective celebrities successful attendance according to ESPN. Acclaimed aviators Dick Rutan and Jeana Yeager were astatine nan gathering and Breckenridge asked them what they planned to do aft specified an adventurous feat, to which Rutan said, "Well, we’re going to Disneyland."

Breckenridge later told Eisner that nan statement would beryllium a bully promotional campaign, which prompted Disney to orchestrate its "What’s next?" run pinch nan adjacent Super Bowl MVP arsenic nan planned figurehead for nan campaign.

The first Super Bowl MVP to utter nan now-iconic building was New York Giants backmost Phil Simms, whose squad defeated nan Denver Broncos 39-20 successful Super Bowl XXI successful 1987. As he was stepping disconnected nan field, Simms was asked by a camera what he was going to do adjacent to which he responded, "I’m going to spell to Disney World!"

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The Pro Football Hall of Famer turned longtime broadcaster later acknowledged he was paid $50,000 for nan promotion. His quip was turned into an advertisement that aired connected TV nan time aft nan game, and Disney rolled retired nan reddish carpet for Simms and his family astatine Walt Disney World Resort’s Magic Kingdom per ESPN and DisneyParks Blog.

The latest subordinate to subordinate nan contented was Super Bowl LVIII MVP Kansas City Chiefs backmost Patrick Mahomes, whose squad defeated nan San Francisco 49ers 25-22 successful overtime astatine Allegiant Stadium successful Las Vegas, Nevada.

The triumph secured nan Chiefs’ second-consecutive Super Bowl title and their 4th wide Super Bowl championship. 

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Mahomes was besides named Super Bowl MVP of past year’s crippled erstwhile nan Chiefs defeated nan Philadelphia Eagles 38-35 – aft which he went to Disneyland successful California. He was besides nan MVP of Super Bowl LIV erstwhile nan Chiefs defeated nan San Francisco 49ers 31-20.

Mahomes’ 3 Super Bowl MVP honors adjacent nan 3 earned by erstwhile San Francisco 49ers backmost Joe Montana, who was honored aft nan team’s titles successful 1982, 1983 and 1990. 

Former New England Patriots and Tampa Bay Buccaneers quarterback Tom Brady presently holds nan grounds for astir Super Bowl MVP awards pinch 5 – each but 1 of which he won while playing for nan Patriots.

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The grant moves him past erstwhile quarterbacks Bart Starr of nan Green Bay Packers, Terry Bradshaw of nan Pittsburgh Steelers and Eli Manning of nan New York Giants, who each won nan grant connected 2 occasions.